Overview

Calpendo, a facility management Software developed by Exprodo, partnered with Beyond Your Brand to address challenges in effectively communicating their software's purpose to potential users. The existing website was cluttered and confusing, making it difficult for users to understand what their software did.

My role was to redesign the website to clearly showcase the software’s features and benefits, making it easy for potential users to understand its capabilities. I restructured the content into digestible sections, highlighted key functionalities, and integrated screenshots and testimonials to illustrate its value in real-world use cases.

The final website is a lot clearer and it establishes a strong foundation for future SEO and PPC efforts.